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When a client asks this question, this is how I start, if I haven't already brought it up -
This varies for every organization. To begin with - what are the goals of the organization? Are they in business to sell products or services? What is the target audience? What makes your products or services unique? How will you delight your customers?
The first thing every organization needs to quickly gain control of is their brand - especially their name. If someone searches for your name, your website better come up as the #1 result. Apart from the on-page text, the domain name is critical (stating the obvious).
You also need to own every possible piece of social real estate for your name - Facebook page, Twitter account, Pinterest business account, Google+ business page, LinkedIn business page, Bing Local, Yahoo! Local, FourSquare, and others. This isn't only for ownership and control, it is also for gaining authority and reputation online.
Use valid HTML/CSS/JS, unique page titles, proper redirects and handling of 404 errors, reduce crawl errors and page loading. Visitors and search engines like this.
Special tags (attributes, really): rel=author, rel=me
Posted on: 2013/6/21 2:43